Can you imagine without Happy Meals,Chicken McNuggets?No!!That much popular is McDonald’s lately.It created a sensation in food chain and got popularity and now spread across world.A man named Ray Kroc started from a small burger restaurant restaurant in California city and his journey started until it reached world’s leading fast food chain spreading across 118 countries having more than 35,000 restaurants and serving more than 70 million people a day.
The Story behind McDonald’s:
Ray Kroc,in 1954 was a small food salesperson and begun franchising his business which now became an international business.Ray Kroc,started his career from a small burger restaurant in California and he was once giving milkshakes to McDonald brothers,Richard and Maurice and these two began regular customers and best ones as they purchased his machines when his business was dying.Kroc was confused as they were purchasing and he suggested them the brothers to expand their visibility and he gave his services as their agents and the journey of their restaurants started with big yellow arches and spread across the United States.
Even Kroc was not the one behind the development of the chain restaurants,he initiated it and developed the plan and transformed his small hamburger restaurant consisting of burgers,fries,shakes into a vast empire.He was the chairman of McDonald’s until 1984,the year he passed away.Also,he sticked his morals and kept it consistent with cleanliness and also he made it available for the people of low class to afford their meals.
McDonald’s logo is familiar and very famous as the fast food.This logo has become a cultural icon with globalism,capitalism of Americans and it is one of the top brand on the earth.
In 1948,the McDonald’s brothers started fast food known as Speede Service System where they designed a winking character of chef.This served burgers and fries.
In 1952,Stanley Meston designed their first franchised outlet with golden arches added to both sides of the building forming a letter M.It was officially corporated at 1961 by Ray Kroc.
In 2003,the most successful logo has been evolved by Heye & Partner with a caption-I’m Lovin’ It introduced to Uk,Australia,US.It has become more popular and also many advertising campaigns were conducted which elevated its popularity.
Attractions of McDonalds:
McDonalds attracts the customers by gaining their belief.They give many offers regarding which draws the attention of the customers.Happy Meals is the one which has been increasing its popularity now-a-days.The sales of Happy Meals is 10% there.As kids are interested in fast food centers,they brought out a special package known as Happy Meals.To draw a kids attention,we need to connect them emotionally.So,with every Happy Meal,a toy comes with them which is making a great influence on children and they love to buy them so that they can collect toys.
McDonalds is also offering such as McCafe for coffees and beverages.It offers some coupons and vouchers.Also,for a time period,it offered free coffee to its customers.These simple techniques makes the customers attract towards McDonalds.It is a smart and largest fast food chain.
Some facts about McDonalds:
- The 100th McDonalds opened in Chicago.
- McDonald’s was the first restaurant of UK which introduced nutritional information throughout the country for the sake of customer’s benefits.
- The world’s first fast food ski in Lindvallen resort of Sweden was opened by McDonald’s.
- McDonald’s is the largest distributor of toys in the world and is favorite restaurant for most of the American Kids including 20% of its sales.
- America alone consumes five and a half million head of cattle(beef) in an year.
- It is said that the McDonald’s daily customer count of 62 million is more than the population of Great Britain.
- It has unique items in every country.
- The golden arches of McDonald’s are recognized by many people more than the cross.
- McDonald’s revenue is the 90th world’s largest economy in the world.
- The Queen of England owns drive-thru to McDonald’s.
- 1 out of 8 Americans are employed by McDonald’s.
- It serves more than 75 burgers per second.
Even though,McDonald’s has been one of the popular restaurant in the world.It is famous for their attractive offers,some special attractions like Ronald and proposing new marketing strategies which is the sole development of this franchise..At the time of the recession,it is said that the food is very unhealthy and lacked in nutritions as most of the food is refrigerated for a long time which is leading to obesity which made the sales to decline.After realizing the mistake,now the McDonald’s have been improving towards healthy food. The past McDonald’s which only served fast food such as hamburgers,cheese burgers,chicken,french fries,milk shakes,desserts,BigMacs now also came to healthier foods like salads,fruit mix,wraps,smoothies,seasoned fries and improving their venture.